Immerse yourself in the world of Howana and find the key to your equestrian world full of new possibilities

Favorite Products


Get closer to your goal from a perfect rider’s seat.
The innovative Erectly Shirt is your silent trainer and helps you to straighten up easily and improves your posture in the saddle.

Customer opinions

Helen Langehanenberg - CDI Mechelen 2012

„At first it was an unfamiliar feeling to be“ controlled „in this and that way. However, it is a good reminder to stay in touch, especially when you are tired.“

– Helen Langehanenberg

Rating for the Erectly shirt

(Magazine edition 06/2020, Page 66)


Value: very good


usability: very good


Price-performance ratio: good

Magazine Mein Pferd

Rating for the Erectly shirt

(Magazine edition 08/2021, Page 68-69)

The magazine Mein Pferd tested the Erectly Shirt in its issue and awarded 13 out of 15 possible points.
This is how the shirt received the Mein Pferd seal of approval.

Cavallo practical test Erectly Shirt

(Page 05/2020)

The Erectly Shirt also received a very positive rating in the test in Cavallo magazine, as well as from a physiotherapist.

environmentally friendly

Nowadays it is more and more important to take care of our environment. For this reason we don’t use plastic in the packaging and make sure that most of our materials come from Europe.

Made in Germany

Quality is important to us. That is why all of our products are made in Germany and meet the highest quality standards in terms of workmanship and material.

High customer satisfaction

Your opinion is important to us, which is why we are constantly developing and try to make ideal use of your valuable trust and feedback that you are giving us.


Our Story

Find out more about Howana and who is behind the brand.


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